The Impact of Geographical Indication Associations on Trademark Registration

May 20, 2026 · WOWERI

Regulators have determined that an association with a geographical indication can be sufficient to deny trademark registration. This means that applicants must carefully choose their brand names.

Introduction

Regulators have established a new approach to trademark registration, which takes into account the association with a geographical indication. This means that applicants must carefully choose their brand names to avoid denial of registration.

Association with Geographical Indication

An association with a geographical indication arises when a brand name evokes an association with a particular geographical region in the minds of consumers. For example, a brand name containing the word 'Champagne' may evoke an association with the Champagne region in France.

Consequences for Applicants

Applicants must consider the association with a geographical indication when choosing a brand name. If a brand name evokes an association with a geographical region, the applicant may face denial of trademark registration.

Conclusion

Regulators have established a new approach to trademark registration, which takes into account the association with a geographical indication. Applicants must carefully choose their brand names to avoid denial of registration.

Source: biz.ligazakon.net