Marketing Risks: How 'Leader' Status in Advertising Can Lead to Court
· WOWERI
The 'leader' status in advertising can lead to court if ads mislead consumers. Ukraine's Supreme Court has set criteria for evaluating advertising messages.
Marketing Risks: How 'Leader' Status in Advertising Can Lead to Court
Ukraine's Supreme Court has set criteria for evaluating advertising messages. The Supreme Court ruled that the determining factor in evaluating advertising messages is not the company's intention, but the consumer's impression.
Criteria for Evaluating Advertising Messages
Ukraine's Supreme Court has established the following criteria for evaluating advertising messages:
- Consumer's impression: advertising messages must be honest and not misleading to consumers.
- Company's intention: the company's intention is not a determining factor in evaluating advertising messages.
What to Do If Your Company Faces Advertising Problems
If your company faces advertising problems, consult a lawyer. A lawyer can help you evaluate your advertising messages and determine if they meet the Supreme Court of Ukraine's criteria.
What to do next
Source: biz.ligazakon.net